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Worldwide Multicultural Research
Santa Barbara, California  USA




Steven R. Van Hook, Ph.D.

steven@wwmr.us

 
PRESENTATIONS & SEMINARS

Single-session presentations and
seminars prepared for colleges and
organizations including CATESOL
Conference, Oxnard College Speakers
Series, Ellis College of New York
Institute of Technology, Antioch
University, California Lutheran
University, Charter College, UCLA, and University of
California at Santa Barbara ELS Language & Culture and
Business, Management & Law programs. 

Topics

  • Fundamentals of Marketing (video)
  • Traditional Marketing is Dead
  • Marketing Appeals & Tactics (video)
  • Business English as a Lingua Franca
  • The 60-second Personal Pitch
  • Market Segmentation
  • Market Research
  • The Marketing Plan
  • Pricing Strategies
  • Sales Tactics
  • Creative Processes
  • Advertisements in Trouble
  • Marketing Ethics
  • Got Milk Case Study
  • The Cola Wars
  • Social Marketing
  • Marketing Media
  • Guerilla Marketing
  • Stealth Marketing
  • The Power of Packaging
  • Transcultural Marketing Themes & Images (video)
  • Crisis Communications
  • Media Relations
  • Six Best Business Writing Tips (video)
  • Personal Presentation Skills
  • Best Public Relations Tips
  • Resonant Communications
  • Search Engine Optimization (video)
  • Website Design for Marketers (video)
  • 21st Century Job Skills
  • Best Career Tips
  • Working People
  • Customer Service
  • Logic & Reasoning
  • Business Administration & Management
  • Theories of Culture
  • What Works Across Cultures
  • Cross-Cultural Website Design
  • McDonald's Across Cultures
  • Marketing Free Markets in Ukraine
  • Transcultural Teaching Tactics (video)
  • Transgalactic Relations
  • Issues in Pedagogy
  • Dealing with Disruptive Students (video)
  • The World's Socioeconomic Future
  • World History in a Nutshell
  • Top Global Issues
  • Why Some Nations Succeed and Some Suck
  • Global Trends
  • The Global Marketplace
  • World Economy Primer
  • Systems Theory
  • Survey of World Religions

Reviews

  • "Your session scored the highest among the
    instructors ... nicely done."

  • "Excellent, friendly and likable."

  • "Your presentation was truly magnificent --
    I learned a lot."

  • "Best teacher, best lessons, so much fun."

  • "He's very powerful and full of passion."

  • "A very dedicated and knowledgeable instructor."

  • "He is very well-prepared, knowledgeable, has
    legitimacy, a good sense of humor, and I learned
    a lot."

  • "An extremely interesting and useful class."

  • "Steve does a great job organizing the class
    presentation, keeping them informative, interesting
    and relatable. Best of all he keeps the class
    interactive and fun
    ." 

  • "I learned sooo much!! Most information packed
    class I've had."

  • "His presentation style is very engaging, particularly
    for an evening course. Steve did a great job of
    covering it all."

  • "I learned more than I have ever learned in any other
    class, not only about economics but also about the
    things that we can use in our life."

  • "He gave us useful, applicable information instead of
    only theory ... which makes the class seem like it is
    actually worth going to."

  • "He really cares about the students and their future.
    He wanted to make sure the students are prepared
    for what lies ahead."

  • “Steve reminds us that we already have these
    wonderful things inside and to just let our light
    shine.”  

  • “Unlike traditional classroom lectures, we have
    instantaneous examples which are colorful and
    current.”

  • “Instructor is well-prepared and presents material in
    an organized, easy to digest manner.”

  • “I appreciated the diligence of your preparation,
    presentation, freedom to challenge, and the seminar
    atmosphere which encouraged all your students to
    participate.”

  • “Steve is an excellent, inspiring instructor.”

  • "Steven’s knowledgeable, professional and friendly
    support was very motivational for me."

  • "Students said you were the best instructor they
    had in the program and you made a very real and
    concerted effort to connect."

  • "Steve was especially skilled at providing a
    supportive environment in which we could learn."

  • "Excellent course. VERY appropriate for today's
    business environment."

  • "He is the utmost professional, courteous, and
    extremely qualified and knowledgeable."

  • "Dr. Van Hook is great! You will learn quite a lot ...
    He brings to the table a wealth of experience."

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Steven R. Van Hook
567 W. Channel Islands Blvd.
Box 425
Port Hueneme, CA  93041  
(805) 253-0250
___

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